For Rob Longacre
Body shop work is high-trust because the customer is comparing photos before and after. The reviews are great because the team already over-communicates. Automating the over-communication frees Rob and the team up without losing the responsiveness that's built the reputation.
A few automations you could put in place this quarter. Each one streamlines a workflow that probably runs through someone on your team today.
Body shop work runs through insurance estimates. Photos, scope, and supplements bounce back and forth with adjusters. Automating the packet handoff, and following up automatically when an adjuster sits on it, keeps cars on the lot for fewer days.
Customers love the updates Rob's team already sends. Automating those updates at each stage (parts ordered, paint, reassembly, ready for pickup) makes sure no one falls through the cracks on a busy week.
Customers in body shop work usually need a rental, and coordinating that takes calls back and forth with the rental agency. Automating the handoff (with the customer's authorization already in the work order) cuts a step out of every job.
The moment the customer picks up their car after a clean repair is the right moment to ask. An automated text the same day, with a one-click review link and a photo, captures reviews while the experience is fresh.
Automations only stick if someone owns them. Here's how we'd run it together.
Salty Air builds these systems for owner-operators in Salt Lake. We start with a 30-minute call. No pitch deck. We pick the highest-leverage automation and prove it out.
